.2024 has been an unstable year for adtech funding.U.S.-focused adtech startups, when accustomed to getting billions in financial backing annually, have actually reared almost $360 million thus far this year, placing it on course to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That stagnation is due to market concentration, increased regulative tensions, as well as economical uncertainties.ADWEEK talked with five VCs that continue to invest in adtech business, in spite of these obstacles, concerning what they are searching for and also what they avoid. Maybe unsurprisingly, these investors are targeting opportunities in privacy-focused technologies and industry-specific areas including hooked up TV.